In Recruiting and training are big challenges in times of shortage of skilled employees. The personnel service provider PEP GmbH(People Experts Professionals) takes a strikingly different approach to address potential applicants. Above the rooftops in Düsseldorf’s north, a ledTec.flex banner with dynamic video content shines at a height of 35 meters.

Thanks to the weight-saving technology of ledTec.flex, an existing substructure could be used statically to search for personnel and introduce the provider quickly, unbureaucratically and cost-effectively via video. The display also pays for itself for the personnel service provider through third-party marketing.

The LED film was mounted on Alucobond panels. With a total weight of only 70 kg, the technology stands out from classic outdoor screens, which would have weighed around 800 kg in this dimension and required a complex new substructure. The high light intensity also ensures a high level of attention during the day.